Client: McDonald's/Archways to Opportunity
Challenge: Redesign their logo to create a meaningful connection with program participants within a tight timeframe.
Solution: We crafted a design that effectively conveys the themes of education and opportunity.
Summary: This project was an enjoyable experience where I had the opportunity to craft something that brought purpose and meaning to the program participants. The client's positive reception of the logo, particularly from a client known for meticulous feedback, was a pleasant surprise. Usually, it involves multiple rounds of edits, but this time, I managed to meet and exceed expectations. It felt like a significant win for me.
Logo Meaning: The focal point of the logo features a graduation cap, symbolizing not only educational attainment but also a sense of accomplishment. The graceful curvature of pages beneath the cap reinforces the educational aspect while forming graceful arches between the cap and the pages. These arches, in a symbolic sense, represent the program's capacity to establish a strong foundation and offer progressive steps towards an individual's path to success. Furthermore, the yellow pages take on the appearance of sun rays, forming an aesthetically appealing link to the concept of opportunity.
This redesigned logo is a powerful representation of education, achievement, and the promising opportunities provided by the Archways to Opportunity program.
I had the chance to design a T-shirt and a badge for an exciting Now Serving program aimed at McDonald's employees who were transitioning into new careers. Being part of this project was truly meaningful due to the significant impact McDonald's had on its former employees. The design aimed to instill a sense of pride, offering them something they could wear with pride as they embarked on this new chapter in their careers.
This past summer, we celebrated Grimace's birthday, and as a member of the design team, I had the privilege of creating a one-page design for internal McDonald's employees. This design outlined the instructions for employees who were responsible for preparing birthday goodie bags. It was a delightful and enjoyable project to be a part of, adding a touch of excitement to the employees' birthdays at each restaurant.
