Client: Zing Zang
Challenge: Create a captivating social media video demonstrating how to make Bloody Mary Popsicles, with creative freedom and a leading role in the project.
Solution: We devised a DIY-style video, featuring a kitchen setup where anyone could easily follow along to create these delectable Popsicles. The video showcased the fun and simplicity of the process, followed by shots of people savoring Popsicles in a summery setting, evoking a feel-good vibe.
Summary: This project provided me with the opportunity to step into a creative leadership role, guiding the project from concept to post-production. It allowed me to develop art direction skills and the confidence to take the lead. The results were outstanding; this video became the most-watched video of the month.
