During my journey of reaching out to small businesses for design projects, I came across "Monday Coffee," a Black-owned business. After conducting thorough research on their website, I identified their need for a fresh brand identity and a high-quality logo. I proposed a complete rebranding effort, introducing a new branding system and color scheme.
For the logo, I crafted a distinctive logo mark featuring a creative twist. The mark incorporated the letter "M" cleverly within the shape of three coffee beans. I paired this with a lettermark using a serif font for "Monday" and a sans-serif font for "Coffee Co." The color palette I chose was based on earthy tones, creating a harmonious visual identity.
To further enrich the brand's image, I designed a captivating pattern reminiscent of amber clouds on a daydream-like background. This pattern was incorporated into various creative marketing tools, offering a compelling and consistent brand presence. It was an exciting project that allowed me to showcase my skills in rebranding and visual identity design.
