Client: The Definition
I had the opportunity to work on a logo design for a business in the vibrant city of Chicago.
Challenge: was to create a design that would represent Chicago without resorting to the typical skyline imagery. Instead, I tapped into my creative thinking and delved into the city's recognizable landmarks and sculptures to find a unique element. I chose the Flamingo sculpture and seamlessly integrated it into the design.
Summary: To align with the client's preferences, I opted for a clean and simple approach. I used a basic sans-serif typeface and adhered to a black-and-white color scheme. This project was a fantastic experience because it allowed me to break free from the conventional and showcase Chicago in a fresh way. The client was thrilled with the result, making it a successful endeavor.
