Client: Can't Believe It's Not Meat
Challenge: Create marketing materials to boost brand exposure during an expansion and show appreciation to loyal customers.
Solution: To engage and appreciate our customers during the expansion, we developed a range of marketing tools and goodies. This included wristbands, flyers, T-shirt designs, stickers, and buttons. Wristbands served as a wearable token, while the T-shirts were not only promotional but also practical for everyday use. Stickers found their place on refrigerators, devices, and more. Buttons added a fun, personal touch to our branding. These items were shared with customers, creating a stronger connection between them and our brand.
Summary: This passion project was a valuable exercise in creative problem-solving. It allowed me to explore ways to enhance a brand's presence and reach out to the owner, showcasing my innovative thinking. Though the meeting with the owner didn't proceed as planned, the attention it garnered opens up exciting possibilities for future pitches and brand improvements. It's a lesson I'll carry forward in my advertising career.
I aimed to create a logo redesign that maintains a strong connection to the original while simplifying the details for enhanced readability. Additionally, I wanted to offer two alternative logo marks, one featuring the original cow symbol and another without any symbol.
Each marketing tool incorporates the brand's signature colors and features a fresh pattern inspired by the distinctive skin pattern of the cow.
My goal was to design t-shirts that cleverly incorporate the brand's signature burger while emphasizing the word "flexitarian." These designs feature engaging illustrations tailored to our target audience, making them visually appealing and fun.
